Stand-out brands - Pearson Annual Report 2003

We’re proud owners of some of the finest names in publishing.
Over many years they’ve earned the trust of their readers and become
marks of quality, accuracy and insight. They also stand for a special way
of doing things – from the FT’s perspective on the world of business,
to Penguin’s record for uncovering new writing talent, to Pearson Education’s unique blend of textbooks and online services.


	The Penguin that flew A flightless bird – the brainchild of Penguin founder Allen Lane’s secretary – is the only book publishing brand recognised worldwide and one of the most famous names in the media industry. Penguin is today the mark of quality new writing and the definitive classics of literature. So much so that when Terry Waite was held hostage for four years in war-torn Beirut, he asked his captor for some good books to read by sketching a Penguin. :: Close box ::


	First on campus Our higher education publishing imprints Pearson Prentice Hall, Pearson Addison-Wesley, Pearson Longman, Pearson Allyn and Bacon and Pearson Benjamin Cummings are famous with professors and students alike. Combined they make us the number one higher education publisher in the US, producing more than 2,500 new titles and programmes every year. :: Close box ::


	Superstar academics Many of our college authors have become international stars in their own right. Over the past 16 years, Neil Campbell’s textbooks have helped more than four million students learn biology – that’s two-thirds of all the college biology students in America. And since the 1960s, Philip Kotler has taught generations of business students to focus on their customers through his book Marketing Management, which has been translated into 23 languages. :: Close box ::


	Classics for the masses Penguin founder Allen Lane's mission was to bring great literature to a much wider reading public. The first Penguin titles sold for sixpence – the price of a packet of cigarettes. For nearly 70 years, the Penguin Classics have been the definitive editions of classic literature for both students and general readers. In 2003 we began our relaunch of the Penguin Classics with new content and a fresh design, boosted by a revival of interest in the classics thanks to Oprah Winfrey's new classics book club in the US and the search for the UK's most popular books in the BBC's Big Read. 45 of of the UK public's favourite 100 titles were Penguins. :: Close box ::


	The ship that launched... In 1755, 31 years after Thomas Longman founded the imprint bearing his name, he published the world’s first comprehensive English dictionary. Almost three centuries on, the famous Longman ship has become the mark of quality in English language teaching all over the world. Today more than 40 million people are learning English as a second language with a Longman book or online study programme. :: Close box ::


	On comprend mieux le monde à travers l’économie Since its launch nearly 100 years ago, Les Echos has become France’s leading business newspaper, read by more than 650,000 business leaders and decision makers every day. Last year Les Echos unveiled a new look with a new format, new content including an 'Entreprises et Marchés’ section based on the FT’s 'Companies and Markets’ and a fresher approach to editorial. In the months after the relaunch, Les Echos’ circulation was up 4% in a declining French newspaper market. :: Close box ::


	The fundamentals of learning Around one in three elementary school children in the US learn the basics of reading, writing and mathematics with the help of a Pearson Scott Foresman textbook. From its humble beginnings as a publisher of high school Latin in 1889, generations of Americans have learned to read with our famous Dick and Jane stories. Today Pearson Scott Foresman is the world’s premier elementary school publisher, with leading programmes in the key subjects of reading, mathematics, social studies, and science. :: Close box ::


	Pink is perkier The FT has become much more than the world-famous newspaper: it is also a trusted brand for financial information, business publishing and new ventures. 49 of the world’s 50 largest financial institutions rely on essential pricing information from FT Interactive Data, part of our Interactive Data Corporation, to value their funds. Business students and professionals look to FT Prentice Hall, a joint venture between the FT and our Higher Education publishing business, for the best books on management, finance and business. And Germany’s Chancellor is just one of 92,000 readers of FT Deutschland, the first non-English language newspaper to carry the FT name. :: Close box ::


	Success reads success The Financial Times was first published in 1888 as a daily newsletter for directors, brokers, investors and financiers in the City of London. Today, with individual editions for the UK, continental Europe, the US and Asia; correspondents in 70 countries; and readers in 140, it is the world’s most international business newspaper. And with 3.3 million monthly users, the FT’s online edition FT.com is the world’s most popular audited business website. The FT’s unique editorial perspective attracts an exclusive, hard-to-reach audience of influential people in finance, business and politics. :: Close box ::